Candid CommentsRethinking the process of submitting online reviews so it's quick, fun, and rewarding
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Where did this ~awesome~ idea come from?Candid Comments was created as the final project for my User Experience Design and Usability course, and we were tasked to come up with a digital problem or challenge that needs to be solved. I chose to think about the UX of reviews since they are definitely something that I use to decide whether or not I should make a purchase or where to grab a bite to eat. On the flip-side, I rarely leave reviews 😅 since I feel like they're tedious, although I know that my comments would help someone else...
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ROLE
UX Designer & Researcher |
SKILLS
Persona Creation Prototyping Survey Creation Qualitative Analysis Quantitative Analysis Usability Testing (Think-Aloud) Wireframing |
TOOLS
Adobe XD Microsoft Excel UserTesting.com |
What makes this app idea specialRewards for Reviews
Some sites and apps will offers rewards for users if they leave reviews, but are specific to that product or service, where the Candid Comments app would allow users earn rewards for any product or service Quick "Mad Libs" Style Review Template Once users indicate what items/services were purchased, a general template is created where users can simply choose the adjectives that they feel best represent their experience. This will also present a more descriptive review since there are usually many aspects to review (customer service, time, quality, etc.) "Smart" Stars The star rating will be calculated using the adjectives selected by the user. Those adjectives are assigned a value on the backend and used to come up with the star rating for the review, rather than another subjective rating with a review that may not fully convey the reasoning behind the review. The ChallengeReviews are a two-sided coin:
Project GoalsSince this was a class project that was not implemented, the project goal was based on the user testing question "How likely are you to recommend this app to a friend or colleague?", where users would select a number between 1 and 10, where 1="Not at all likely" and 10="Extremely Likely"
Creating WireframesThe wireframes were very helpful in thinking about the progression of how the user would go through the process of leaving a review in order to earn rewards. It was also helpful since we could think about what else the user could do within the same frame, like they could start writing a review, or they can edit the reward they're working towards.
Thinking about how users would typically leave reviews, I tried to change up the process from thinking and writing, to finding and clicking, so less brain power used overall. 
User TestingAfter making edits to the wireframe, a high fidelity prototype was created and we were able to test it with 3 participants using UserTesting.com.
TASKS:
POST-TASK QUESTIONNAIRE:
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